Curt and Katie talk about setting fees, taking payments, credit card charges, and Bitcoin

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.

To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Episode 24: Asking for Money

In this episode we talk about:

  • Setting Fees
  • Ethical codes related to setting fees such as community standards
  • Anti-trust laws, including The Sherman Act
  • Solid business practices
  • The effect of martyrdom and the culture of humility on therapists asking for money
  • Talking about fees in a hybrid (insurance, private pay) as well as private pay only practices
  • Considerations for posting your fees on your website
  • Accepting credit cards, fees and the cash discount
  • Curt’s argument for accepting Bitcoin (and Katie’s argument for why that is ridiculous)

Resources mentioned:

We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.

The Sherman Antitrust Act


The Therapy Reimagined Conference in Los Angeles in October 2018!!

Who we are:

Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making “dad jokes” and usually has a half-empty cup of coffee somewhere nearby. Learn more at:

Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt’s youthful energy, so that she can take over the world. Learn more at:

A Quick Note:

Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.

Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.


Stay in Touch:



Voice Over by DW McCann

Music by Crystal Grooms Mangano

One thought on “Episode 24: Asking for Money”

  1. Ofra, LCSW says:

    Although Bitcoin might be pushing the envelope, I like where you are going. As business people, therapists have such a limited outlook. Considering new options, as far out as they might seem, is the only way to innovate. As I like to say, if your waiting room is old and musty, maybe your therapy is too.

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