As a modern therapist, you can no longer just put out a shingle and have clients find you. You’ve probably heard that you need to find a niche, advertise online, and create a catchy elevator pitch for in-person networking. You must create a “personal brand.”

This can seem overwhelming, especially if you’re looking to make sure you’re following best practices – legally, ethically, and clinically. How do you navigate personal branding? Come join Curt Widhalm, LMFT and Katie Vernoy, LMFT for a 6-hour workshop that digs deeply into this topic.

Gain your Law and Ethics CEs while building a strong foundation for your personal brand.

Take this day to learn how to:
  1. Define what personal branding means within the therapy profession.
  2. Identify 3 of your own personal attributes that can inform your niche.
  3. Assess 3 ways that your self-disclosure in marketing can impact your therapeutic relationships.
  4. Create marketing copy based on your own personal brand (that complies with all the applicable laws).
  5. Summarize 4 laws and ethical guidelines related to advertising your personal brand.
  6. Identify 2 potential pitfalls of a strong personal brand.
Let’s explore who you are and how your story affects your work. Show up more authentically – in your marketing and in the room.


Registration Fees

  • Until May 11: General $127, Prelicensed $107
  • May 12-18: General $157, Prelicensed $137

May 18, 2018 8:30am-4:30pm

Lunch is included!!

DoubleTree by Hilton West Los Angeles

6161 W Centinela Ave Culver City, CA 90230

Register Here:

Clinical Sign Up!

Prelicensed Sign Up!

Your Presenters:

Curt Widhalm, LMFT & Katie Vernoy, LMFT have each created successful private practices in the greater Los Angeles area. They are the hosts of “The Modern Therapist Survival Guide” podcast, which explores the issues brought up in having a professional, personal, and private life as a therapist. Both have been actively involved in several different parts of the profession. Curt is a Subject Matter Expert for the BBS and Katie has successfully established “Evolve to Thrive” as a professional coach. They have both served on the CAMFT Board of Directors.


Requests for refunds must be in writing and received at before one week prior to the event. A $25 administrative fee will be deducted for cancellation of a paid event, through April 15, 2018. Subsequent requests will be refunded, prior to the cancellation deadline, at 50% of the paid registration. There will be no refunds on requests received after one week prior to the event. The program administrator has discretion to issue refunds that do not comply with the policy.


Facilities and programs are accessible to persons with disabilities. If you have a special need and plan to attend the workshop, please email Please allow as much advance notice as is possible to ensure we have ample opportunity to meet your needs. Therapy Reimagined will follow all applicable local, state, and federal standards, including the Americans with Disabilities Act of 1990 (ADA), 42 U.S.C. §§ 12101-12213 (2008).


If you have questions or concerns, please do so in writing to Your concerns will be addressed in writing within 3 business days.

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Interested in this sponsorship? Contact us below, and we will be in touch!

For more information about the sponsorship levels or to sponsor: visit, email, or call Katie Vernoy at 424-241-3205.