Starting a Therapist Podcast

Starting a Therapist Podcast

An interview with Joe Sanok, host of the Practice of the Practice podcast, on why, how, and when to start a podcast. Curt and Katie talk with Joe about what to consider when you’re a therapist with a bigger message. We get into some practical steps for podcasting. We also look at how you can create space for creativity, making a bigger impact, and slowing down.

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Interview with Joe Sanok

Joe Sanok is a thought leader, productivity researcher, and speaker. As a TEDx speaker, HarperCollin author, business consultant, and podcaster Joe helps people to slow down to spark more innovation. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Jaime Masters, Joe is a rising star in the speaking world!

Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.

In this episode we talk about:

  • The mistakes that Joe made that informs his work
  • The need to listen to their audience prior to launching products
  • How to listen to your audience
  • “Fall in love with the pain and the people before you ever pitch a product.”
  • Identifying pain points and the transformation
  • Applying the therapeutic process to content creation
  • Building your audience to the point that you can ask what the pain points are
  • Why it would be a good idea to start a podcast
  • Pod-fading – most podcasts stop releasing episodes within 12 episodes
  • How to choose your topic
  • The importance of being yourself
  • Understanding the goals of your podcast
  • The surprising things that happen when you have a podcast
  • Visibility and connection that comes from podcasting
  • Figuring out your next step and jumping before you’re ready
  • The importance of setting limits around your time – how that impacts your performance
  • The problem with over-thinking
  • The benefit of delegating tasks and dramatically decreasing your time at work
  • The process of refining your business to better support you and the problem of perfectionism

Our Generous Sponsors:

Kelly & Miranda – ZynnyMe

Do you ever wish there was someone who could really tell you what the right path is for YOU in private practice so you could avoid wasting time and energy and get to what you love- helping clients? Kelly & Miranda of ZynnyMe are two therapists who just that!

They don’t get you cookie-cutter solutions that work for some people- instead they teach you a process that works for everybody.

Kelly & Miranda of ZynnyMe have been helping therapists from across the country and around the world grow, revamp, and launch profitable private practices that really help people- while also making sure therapists’ lives stay in balance. Their award-winning and multiple time sell-out Business School Bootcamp for Therapists is the largest private practice resource on the planet and will transform your life and business whether you are 20+ years in, or you are starting from scratch. They have the largest collection of free private practice resources for therapists – go to today and sign up for their free Marketing Masterclass COVID edition and get access to 10+ hours of free training AND a free community for therapists that is NOT on Facebook!


Hushmail and Hush Secure Forms take the guesswork out of secure communications by providing encrypted email, web forms, and e-signatures all in one package. During a time when limiting contact is necessary to protect our clients’ health, using secure email and web forms to communicate is more important than ever. Now’s the perfect time to move your paper forms and PDFs to HIPAA-compliant, digital forms that your clients can easily fill out. You can send them through secure email or put them on your website. Hush Secure Forms makes emailing securely with your clients and using HIPAA-compliant web forms very easy. You can start with one of their form templates and customize it to reflect your practice or use their drag-and-drop form builder to build beautiful forms from scratch. No need for extra services to get your forms signed; Hushmail provides email, web forms, and e-signatures that work seamlessly together in one package to get the job done. Great for contact forms, health histories, client experience surveys, referrals, and screenings. Among other popular forms, Hushmail’s template directory includes a COVID-19 screening questionnaire and several screening forms such as the PHQ-9 depression screening and the GAD-7 anxiety screening, which calculate a score upon completion.

And as a Modern Therapist Survival Guide Listener, you get a 10 percent lifetime discount. Just go to and sign up for the Hushmail for Healthcare plan that suits your practice. Hushmail has a plan for everyone!

 Resources mentioned:

We’ve pulled together resources mentioned in this episode and put together some handy-dandy links. Please note that some of the links below may be affiliate links, so if you purchase after clicking below, we may get a little bit of cash in our pockets. We thank you in advance!

Joe Sanok’s Practice of the Practice Podcast

Special offer from Joe: Free e-course

Apply to work with Joe (link expired)

Relevant Episodes:

Beyond Selling the Couch

Delegating Virtually Anything

Connect with us!

Our Facebook Group – The Modern Therapists Group

Get Notified About Therapy Reimagined Conferences

Our consultation services:

The Fifty-Minute Hour

Who we are:

Curt Widhalm is in private practice in the Los Angeles area. He is the cofounder of the Therapy Reimagined conference, the CFO of the California Association of Marriage and Family Therapists, an Adjunct Professor at Pepperdine University, a former Subject Matter Expert for the California Board of Behavioral Sciences, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making “dad jokes” and usually has a half-empty cup of coffee somewhere nearby. Learn more at:

Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant supporting leaders, visionaries, executives, and helping professionals to create sustainable careers. Katie, with Curt, has developed workshops and a conference, Therapy Reimagined, to support therapists navigating through the modern challenges of this profession. Katie is also Past President of the California Association of Marriage and Family Therapists. In her spare time, Katie is secretly siphoning off Curt’s youthful energy, so that she can take over the world. Learn more at:

A Quick Note:

Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.

Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:

Our Facebook Group – The Modern Therapist’s Group


Voice Over by DW McCann

Music by Crystal Grooms Mangano

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