Marketing and Branding Archives - Therapy Reimagined

A hand holding a pen that is resting on a spiral bound notebook with writing in it and a coffee cup in the foreground with text overlay "Episode 356: Is It Worth It? Analyzing return on investment for your therapy practice"

Is It Worth It? Analyzing return on investment for your therapy practice

#ModernTherapistProblems, Authentic Self, Burnout, Business, Curt and Katie Chat, Efficiency, Investment, Marketing and Branding, Modern Therapist Podcast, Money, Networking, Time Management, Whole Person Therapist

Is It Worth It? Analyzing return on investment for your therapy practice Curt and Katie chat about different types of return on investment (ROI) for a therapist in private practice. We look at what therapists often get wrong when deciding how…

Photo ID: Someone working on a laptop using an accounting program with a photo of Carla Titus to one side and text overlay "Episode 355: Don’t Forget to Pay Yourself and Other Money Planning Strategies: An interview with Carla Titus"

Don’t Forget to Pay Yourself and Other Money Planning Strategies: An interview with Carla Titus

#ModernTherapistProblems, Business, Investment, Marketing and Branding, Modern Therapist Podcast, Money

Don’t Forget to Pay Yourself and Other Money Planning Strategies: An interview with Carla Titus Curt and Katie interview Carla Titus, Fractional CFO about what therapists get wrong when budgeting for their private practice. We explore financial…

The Power and the Peril of Pop Psychology

#ModernTherapistProblems, Advocacy, Curt and Katie Chat, Diversity and Cultural Competence, In the News, Marketing and Branding, Modern Therapist Podcast, Self-Care, Skeptics and Outliers, Social Media, Therapist Education, Whole Person Therapist

The Power and the Peril of Pop Psychology Curt and Katie chat about pop psychology. We look at what it is, how it influences society, the dangers of leaving it unchecked, and how therapists can support their clients in navigating through all…

Photo ID: A crowd facing a stage with several of the people holding their arms up with their hands in the shape of a heart with text overlay "Episode 346: When Your Client is a Super Fan: Exploring parasocial relationships and their effects on mental health"

When Your Client is a Super Fan: Exploring parasocial relationships and their effects on mental health

#ModernTherapistProblems, Authentic Self, Continuing Education, Crisis Management, Curt and Katie Chat, Diversity and Cultural Competence, In the News, Marketing and Branding, Modern Therapist Podcast, Social Media, Special Populations, Technology, Whole Person Therapist

When Your Client is a Super Fan: Exploring parasocial relationships and their effects on mental health Curt and Katie chat about parasocial relationships. We talk about what parasocial relationships (and break ups) are, who is most likely to…

Dealing with “Therapy Doesn’t Work”

#ModernTherapistProblems, Advocacy, Burnout, Curt and Katie Chat, Marketing and Branding, Modern Therapist Podcast

Dealing with “Therapy Doesn’t Work” Curt and Katie chat how to engage with people who doubt the efficacy of therapy. We look at how to address general skeptics, mandated clients, hesitant prospective clients, and uncertain longer-standing…

Photo ID: Hands typing at a keyboard with a photo of Anita Avedian to one side and text overlay "Episode 332: Is Your Therapist Website ADA Compliant? An interview with Anita Avedian, LMFT"

Is Your Therapist Website ADA Compliant? An Interview with Anita Avedian, LMFT

#ModernTherapistProblems, Advocacy, Business, In the News, Investment, Law and Ethics, Marketing and Branding, Modern Therapist Podcast, Money, Special Populations, Technology, Therapist Education

Is Your Therapist Website ADA Compliant? - An Interview with Anita Avedian, LMFT Curt and Katie interview Anita Avedian, LMFT about her recent experiences related to an ADA complaint on her website. Anita shares with us how she has navigated…

Photo ID: A backlit person looking at the rising sun with their arms raised with a picture of Jo Muirhead to one side and text overlay "Episode 327: Why Do Therapists Feel They NEED to be Coaches: An interview with Jo Muirhead"

Why Do Therapists Feel They NEED to be Coaches? An Interview with Jo Muirhead

Authentic Self, Burnout, Business, In the News, Marketing and Branding, Mentorship, Modern Therapist Podcast, Skeptics and Outliers, Social Media, Whole Person Therapist, Workforce

Why Do Therapists Feel They NEED to be Coaches? - An Interview with Jo Muirhead Curt and Katie interview Jo Muirhead about the increasingly common trend of therapists becoming coaches for other therapists. We talk about what coaching actually…

Photo ID: A desk with a laptop set up on it with text overlay "Episode 321: Revisiting SEO and AI – Ethics and best practices: An Interview with Danica Wolf"

Revisiting SEO and AI – Ethics and best practices: An Interview with Danica Wolf

#ModernTherapistProblems, Business, Efficiency, In the News, Law and Ethics, Marketing and Branding, Modern Therapist Podcast, Skeptics and Outliers, Social Media, Technology, Time Management

Revisiting SEO and AI – Ethics and best practices: An Interview with Danica Wolf Curt and Katie interview Danica Wolf, COO of Simplified SEO Consulting, on the basics of SEO and how AI is being used in marketing. We look at best practices…

Photo ID: The backlit form of a person holding an umbrella during a meteor shower with text overlay "Episode 314: The Sky is Falling: How Therapists Can Protect Our Industry, Patient-Centered Care, and Our Businesses, An Interview with Dr. Ajita Robinson"

The Sky is Falling: How Therapists Can Protect Our Industry, Patient-Centered Care, and Our Businesses, An Interview with Dr. Ajita Robinson

#ModernTherapistProblems, Advocacy, Business, Crisis Management, In the News, Investment, Marketing and Branding, Modern Therapist Podcast, Money, Skeptics and Outliers, Technology, Workforce

The Sky is Falling: How Therapists Can Protect Our Industry, Patient-Centered Care, and Our Businesses, An Interview with Dr. Ajita Robinson Curt and Katie interview Dr. Ajita Robinson about innovation within the mental health industry that…

Photo ID: a mobile phone in someone's hands with social media app icons on the screen with text overlay "Episode 311: Does Your Social Media Make You Look Like a Bad Therapist?"

Does Your Social Media Make You Look Like a Bad Therapist?

#ModernTherapistProblems, Authentic Self, Business, Curt and Katie Chat, In the News, Marketing and Branding, Modern Therapist Podcast, Skeptics and Outliers, Social Media, Whole Person Therapist

Does Your Social Media Make You Look Like a Bad Therapist? Curt and Katie chat about therapists putting out advice on social media. We look at how bad this advice can be and when it can even be harmful. We talk about what makes this advice…