Marketing and Branding Archives - Therapy Reimagined

Is Your Practice Ready for Paid Digital Marketing?

#ModernTherapistProblems, Business, Investment, Marketing and Branding, Modern Therapist Podcast, Money, Social Media, Technology

Is Your Practice Ready for Paid Digital Marketing? An interview with John Sanders, owner of RevKey, about Google and Social Media Ads. Curt and Katie talk with John about the importance of a solid website, effective sales process, and metrics…

Therapists Shaming Therapists

#ModernTherapistProblems, Authentic Self, Business, Marketing and Branding, Modern Therapist Podcast, Money, Social Media, Whole Person Therapist

Therapists Shaming Therapists An interview with Katie Read about therapists shaming each other when they raise their fees or start playing bigger. Curt and Katie talk with Katie about the puritanical culture within the therapist community that…

Why You Shouldn’t Just Do it All Yourself

#ModernTherapistProblems, Business, Efficiency, Marketing and Branding, Modern Therapist Podcast, Money, Technology

Why You Shouldn’t Just Do it All Yourself An interview with Bibi Goldstein, on how clinicians can grow their business by assessing what they can automate, delegate, or eliminate. We explore the importance of getting rid of the tasks you don’t…

Are You Even Trauma-Informed?

#ModernTherapistProblems, Marketing and Branding, Modern Therapist Podcast, Self-Care, Special Populations, Therapist Education

Episode 224: Are You Even Trauma-Informed? An interview with Laura Reagan, LCSW-C, on trauma-informed care, including what it looks like in practice. Curt and Katie talk with Laura about the barriers clients face when trying to find a good…

Why YOU Shouldn’t Sell Out to BetterHelp

#ModernTherapistProblems, Advocacy, Business, In the News, Investment, Law and Ethics, Marketing and Branding, Modern Therapist Podcast, Money, Networking, Social Media, Technology, Workforce

Why YOU Shouldn’t Sell Out to BetterHelp An interview with Jeff Guenther, LPC from TherapyDen about the ins and outs of affiliate partnerships. Curt and Katie talk with Jeff about the offer he received from BetterHelp and why he turned it…

Special Episode: Modern Therapist’s Consumer Guide on SimplePractice

#ModernTherapistProblems, Business, Investment, Marketing and Branding, Modern Therapist Podcast, Modern Therapist's Consumer Guide, Money, Technology

Modern Therapist’s Consumer Guide on SimplePractice Curt and Katie talk with Howard Spector, CEO and Diana Stepner, VP of Product for SimplePractice. We look at how SimplePractice has been envisioned, the company values, and the details of…

Therapy with an Audience

#ModernTherapistProblems, Advocacy, Authentic Self, Deliberate Practice, Marketing and Branding, Modern Therapist Podcast, Skeptics and Outliers, Technology, Therapist Education, Whole Person Therapist

Therapy with an Audience An interview with Doug Friedman, LCSW, the host of Your Mental Breakdown, on why he chose to record therapy sessions for his podcast. Curt and Katie talk with Doug about the logistics and benefits of publicly providing…

Mental Health Entrepreneurship

#ModernTherapistProblems, Business, Investment, Marketing and Branding, Modern Therapist Podcast

Mental Health Entrepreneurship An interview with Lawrence E. Shapiro, Ph.D. about lessons learned through serial entrepreneurship. Curt and Katie talk with Dr. Shapiro about how to identify whether your idea for a product or service is good,…

Special Interview: Open Path Psychotherapy Collective

#ModernTherapistProblems, Business, Marketing and Branding, Modern Therapist Podcast, Money, Pre-Licensed, Referrals

Special Interview: Open Path Psychotherapy Collective An interview with Caitlin Erwin, Program Manager of Open Path Psychotherapy Collective. Curt and Katie talk with Caitlin about the origin of Open Path, the types of benefits therapists…

You Do NOT Have to Be a Thought Leader

#ModernTherapistProblems, Authentic Self, Burnout, Business, Curt and Katie Chat, Marketing and Branding, Modern Therapist Podcast, Self-Care, Skeptics and Outliers, Social Media, Whole Person Therapist

You Don’t Have to Be A Thought Leader Curt and Katie chat about the latest pressures on therapists to become “thought leaders.” We look at how thought leadership is defined, what it typically is trying to solve, and other options therapists…