Marketing and Branding Archives - Therapy Reimagined

Why YOU Shouldn’t Sell Out to BetterHelp

#ModernTherapistProblems, Advocacy, Business, In the News, Investment, Law and Ethics, Marketing and Branding, Modern Therapist Podcast, Money, Networking, Social Media, Technology, Workforce

Why YOU Shouldn’t Sell Out to BetterHelp An interview with Jeff Guenther, LPC from TherapyDen about the ins and outs of affiliate partnerships. Curt and Katie talk with Jeff about the offer he received from BetterHelp and why he turned it…

Special Episode: Modern Therapist’s Consumer Guide on SimplePractice

#ModernTherapistProblems, Business, Investment, Marketing and Branding, Modern Therapist Podcast, Modern Therapist's Consumer Guide, Money, Technology

Modern Therapist’s Consumer Guide on SimplePractice Curt and Katie talk with Howard Spector, CEO and Diana Stepner, VP of Product for SimplePractice. We look at how SimplePractice has been envisioned, the company values, and the details of…

Therapy with an Audience

#ModernTherapistProblems, Advocacy, Authentic Self, Deliberate Practice, Marketing and Branding, Modern Therapist Podcast, Skeptics and Outliers, Technology, Therapist Education, Whole Person Therapist

Therapy with an Audience An interview with Doug Friedman, LCSW, the host of Your Mental Breakdown, on why he chose to record therapy sessions for his podcast. Curt and Katie talk with Doug about the logistics and benefits of publicly providing…

Mental Health Entrepreneurship

#ModernTherapistProblems, Business, Investment, Marketing and Branding, Modern Therapist Podcast

Mental Health Entrepreneurship An interview with Lawrence E. Shapiro, Ph.D. about lessons learned through serial entrepreneurship. Curt and Katie talk with Dr. Shapiro about how to identify whether your idea for a product or service is good,…

Special Interview: Open Path Psychotherapy Collective

#ModernTherapistProblems, Business, Marketing and Branding, Modern Therapist Podcast, Money, Pre-Licensed, Referrals

Special Interview: Open Path Psychotherapy Collective An interview with Caitlin Erwin, Program Manager of Open Path Psychotherapy Collective. Curt and Katie talk with Caitlin about the origin of Open Path, the types of benefits therapists…

You Do NOT Have to Be a Thought Leader

#ModernTherapistProblems, Authentic Self, Burnout, Business, Curt and Katie Chat, Marketing and Branding, Modern Therapist Podcast, Self-Care, Skeptics and Outliers, Social Media, Whole Person Therapist

You Don’t Have to Be A Thought Leader Curt and Katie chat about the latest pressures on therapists to become “thought leaders.” We look at how thought leadership is defined, what it typically is trying to solve, and other options therapists…

Marketing with Empathy

#ModernTherapistProblems, Authentic Self, Business, Marketing and Branding, Modern Therapist Podcast, Networking, Social Media, Technology, Whole Person Therapist

Marketing with Empathy An interview with Kat Love, on the hurdles therapists face when marketing their practices. Curt and Katie talk with Kat about how to develop relationships with referral sources on social media, advice on writing website…

All Things Group Therapy

#ModernTherapistProblems, Business, Marketing and Branding, Modern Therapist Podcast, Referrals, Special Populations

All Things Group Therapy An interview with Katie K. May, of Become a Group Guru, about creating effective therapy groups. Curt and Katie talk with Katie May about the clinical elements of group creation as well as the business elements that…

Niche Burnout

#ModernTherapistProblems, Authentic Self, Burnout, Business, Marketing and Branding, Modern Therapist Podcast, Referrals

Niche Burnout An interview with Laura Long of YourBadAssTherapyPractice.com about creating a niche and identifying your ideal client. Curt and Katie talk with Laura about common myths as well as what happens when you burnout on your niche and…

Starting a Therapist Podcast

#ModernTherapistProblems, Authentic Self, Business, Efficiency, Marketing and Branding, Modern Therapist Podcast, Technology, Time Management

Starting a Therapist Podcast An interview with Joe Sanok, host of the Practice of the Practice podcast, on why, how, and when to start a podcast. Curt and Katie talk with Joe about what to consider when you’re a therapist with a bigger message.…