Marketing and Branding Archives - Therapy Reimagined

Image: Episode 429 of Modern Therapist’s Survival Guide: What Do You Have To Offer? How describing your ideal client may repel good enough clients. Image of stacked stones on a rocky beach.

What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients

#ModernTherapistProblems, Authentic Self, Business, Curt and Katie Chat, Marketing and Branding, Modern Therapist Podcast, Social Media

What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients Curt and Katie chat about common therapist marketing missteps, especially overly rigid “ideal client” language on websites and directories.…

Image: An image for Episode 423 of the Modern Therapist's Survival Guide titled “Curt’s Guide to Life: Real-World Advice for Therapists Navigating Their Careers.” The background features a close-up of a compass, symbolizing direction and guidance. Text highlights that this episode offers career navigation advice for therapists. The podcast website mtsgpodcast.com is listed at the bottom.

Curt’s Guide to Life: Real-World Advice for Therapists Navigating Their Careers

#ModernTherapistProblems, Authentic Self, Business, Curt and Katie Chat, Diversity and Cultural Competence, Marketing and Branding, Modern Therapist Podcast, Networking, Self-Care, Whole Person Therapist

Curt’s Guide to Life: Real-World Advice for Therapists Navigating Their Careers Curt and Katie chat about the life lessons Curt has gathered throughout his professional journey—offering tangible, sometimes hilarious, and always human insights…

Image: Graphic for Episode 420 of the "Modern Therapist's Survival Guide®" podcast. Title reads: “The Business of Therapy: Surviving Economic and Industry Disruptions.” The background shows a cozy workspace with a white coffee mug, notepad with pen, and a laptop on a wooden table. Website at the bottom: mtsgpodcast.com.

The Business of Therapy: Surviving Economic and Industry Disruptions

#ModernTherapistProblems, Business, Curt and Katie Chat, Efficiency, Marketing and Branding, Modern Therapist Podcast, Money, Networking, Referrals

The Business of Therapy: Surviving Economic and Industry Disruptions Curt and Katie chat about how therapists can adapt to the changing business landscape of private practice, including fewer client inquiries, economic challenges, and increased…

Photo ID: Shows Episode 415 of the Modern Therapist's Survival Guide podcast, titled “Interpersonal Branding: Marketing That Aligns With Who You Are.” It features a background of a notepad with sketches and a portrait of guest Carrie Wiita.

Interpersonal Branding – Therapist Marketing That Aligns With Who You Are: An interview with Carrie Wiita

#ModernTherapistProblems, Authentic Self, Business, Marketing and Branding, Modern Therapist Podcast, Skeptics and Outliers, Social Media, Technology, Whole Person Therapist

Interpersonal Branding: Therapist Marketing That Aligns With Who You Are: An interview with Carrie Wiita Curt and Katie chat with Carrie Wiita about authenticity, first impressions, and why traditional business coaching doesn’t work for most…

Photo ID: A "FIRE LINE DO NOT CROSS" tape in the foreground with emergency workers and an emergency vehicle blurred out in the back ground with text overlay "Episode 401: How Therapists Can Truly Help After a Disaster"

How Therapists Can Truly Help After a Disaster

#ModernTherapistProblems, Crisis Management, In the News, Marketing and Branding, Modern Therapist Podcast, Self-Care, Social Media, Special Populations, Therapist Safety, Whole Person Therapist

How Therapists Can Truly Help After a Disaster Curt and Katie chat about the impact of the recent Los Angeles wild fires on therapists, their clients, and communities. We explore the importance of self-assessment, responsible crisis response,…

What if You Hate Private Practice?

#ModernTherapistProblems, Authentic Self, Business, Curt and Katie Chat, Marketing and Branding, Modern Therapist Podcast, Money, Self-Care, Time Management, Whole Person Therapist, Workforce

What if you hate private practice? Curt and Katie chat about the realities of private practice and why it isn’t the idyllic career path it’s often made out to be. We dig into reasons therapists may dislike private practice, like financial…

Photo ID: Looking down a spiral staircase with another spiral staircase mirroring it down to a shiny tile floor with a photo of Nicole McCance to one side and text overlay "Episode 390: How to Scale Your Therapy Practice to 7 Figures So You Can Sell It: An interview with Nicole McCance"

How to Scale Your Therapy Practice to 7 Figures So You Can Sell It: An interview with Nicole McCance

#ModernTherapistProblems, Business, Efficiency, Investment, Marketing and Branding, Modern Therapist Podcast, Money, Time Management, Workforce

How to Scale Your Therapy Practice to 7 Figures So You Can Sell It: An interview with Nicole McCance Curt and Katie interview Nicole McCance about her journey to selling her 7-figure group therapy practice. We look at common challenges therapists…

Photo ID: A blue couch in front of a window looking out on a daytime sky with clouds and text overlay "Episode 376: How Much is Too Much? Thoughts on therapists being too branded, niched, and political"

How Much is Too Much? Thoughts on therapists being too branded, niched, and political

#ModernTherapistProblems, Authentic Self, Curt and Katie Chat, Deliberate Practice, Marketing and Branding, Modern Therapist Podcast, Skeptics and Outliers, Whole Person Therapist

How Much is Too Much? Thoughts on therapists being too branded, niched, and political Curt and Katie chat about the delicate balance between authenticity and influence in therapy, with a focus on avoiding bias and discrimination while still…

Photo ID: A pen on a spiral bound notebook on a desk with a photo of Katie Read to one side and text overlay "Episode 373: What is Working Now in Online Marketing: An interview with Katie Read"

What is Working Now in Online Marketing: An interview with Katie Read

#ModernTherapistProblems, Authentic Self, Business, Marketing and Branding, Modern Therapist Podcast, Money, Social Media, Workforce

What is Working Now in Online Marketing: An interview with Katie Read Curt and Katie interview Katie Read on how the economy has shifted and what works for marketing has shifted. We look at how things have shifted since the pandemic and what…

Photo ID: A close up of a sunflower with a photo of Stevon Lewis to one side and text overlay "Episode 366: Pursuing Happiness as a Therapist: An interview with Stevon Lewis, LMFT"

Pursuing Happiness as a Therapist: An interview with Stevon Lewis, LMFT

#ModernTherapistProblems, Authentic Self, Burnout, Business, Efficiency, Marketing and Branding, Modern Therapist Podcast, Self-Care, Skeptics and Outliers, Social Media, Whole Person Therapist

Pursuing Happiness as a Therapist: An interview with Stevon Lewis, LMFT Curt and Katie interview Stevon Lewis, LMFT, about how he makes his career more sustainable. We look at his current philosophies around low effort, alignment, and fun.…