Be the CEO of your SEO

Be the CEO of your SEO

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

In this episode, we discuss:

  • SEO is making sure that search engines understand what your business is about
  • Sign up for Google My Business
  • Make sure that your website has appropriate title tags and descriptions
  • SEO research doesn’t necessarily apply to small businesses
  • Use synonyms for aspects of your business
  • Backlinks to other related websites improves your SEO
  • Guest blogs on others websites should link back to your website
  • Steady increases are more natural to search engines rather than flooding all at once
  • Write specific service pages for each type of different services
  • Links should be spread around to the different service pages
  • Page ranks are boosted by links that determine the importance in search engine rankings
  • Have a strategy for blogging & social media that fits with what you are able to provide
  • for one month free of Brighter Vision


Resources mentioned:

We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.

Perry Rosenbloom at Brighter Vision

Google My Business

Free month of Brighter Vision!

Previous Episodes Mentioned:

Creating Relevant Ads

Our events this year:

The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand

The Therapy Reimagined Conference in Los Angeles in October 2018!!

Who we are:

Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making “dad jokes” and usually has a half-empty cup of coffee somewhere nearby. Learn more at:

Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt’s youthful energy, so that she can take over the world. Learn more at:

A Quick Note:

Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.

Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:


Voice Over by DW McCann

Music by Crystal Grooms Mangano

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