Photo ID: Someone working on a laptop with a picture of Duane Osterlind to one side and text overlay

Creating Relevant Ads, An Interview with Duane Osterlind, LMFT, CSAT

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.

To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Interview with Duane Osterlind, LMFT, CSAT

Duane Osterlind is a Licensed Marriage and Family Therapist and Certified Sex Addiction Therapist.  He is the founder and Clinical Director of Novus Mindful Life Institute Family Counseling and Recovery Center in Long Beach, California and the creator and host of The Addicted Mind Podcast. Duane’s clinical focus is on treating individuals and couples struggling with process addictions using mindfulness and a task-centered approach. His mission, with all clients and their families, is to help people overcome life’s challenges and find joy, happiness, and contentment.

In addition to developing original, ground-breaking individual, couples, and family treatment programs, sharing his passion through public presentations, and conducting staff training workshops at educational and treatment centers, Duane enjoys his “hobby” of online marketing. In helping therapists connect with clients using online marketing he creates more possibilities for having a positive impact in the world. You can find Duane online at,, and

In this episode we talk about creating relevant ads:

  • Duane’s story and how he got interested in Google Adwords
  • The benefits and risks of using Google Adwords to market your practice
  • How to show up in relevant Google searches
  • How to weed out people who aren’t really looking for you
  • How to get the best return on investment on your ad
  • Targeting by keywords, determining match type for your searches
  • How to write your ad
  • A/B Testing
  • Analytics and how to improve your return over time
  • Typical spends and ROI

Resources mentioned:

We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.

Google Adwords

Google Analytics

Duane’s Adwords for Therapists

Directories that Duane mentioned:

Psychology Today

Good Therapy


Our events:

The Brand Called “You”: Legal and Ethical Issues in Developing Your Personal Brand

The Therapy Reimagined Conference in Los Angeles in October 2018!!

Who we are:

Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making “dad jokes” and usually has a half-empty cup of coffee somewhere nearby. Learn more about Curt at

Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt’s youthful energy, so that she can take over the world. Learn more about Katie at

A Quick Note:

Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.

Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:


Voice Over by DW McCann

Music by Crystal Grooms Mangano

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