Photo ID: Two pictures next to each other: a backlit person with raised arms in front of a sunrise, and a pile of rocks where each rock is smaller than the rock underneath with text overlay

Bad Marketing Decisions

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

In this episode we talk about marketing mistakes and missed opportunities:

  • Similar, non-descript, cliché therapist marketing
  • Duplicating what other therapists do
  • Inauthentic personal branding
  • Ineffective marketing copy
  • Not having a call to action
  • Unclear or incomplete contact information
  • Not having a website or online presence at all
  • Headshots
  • Video missteps
  • Mistakes when creating printed marketing materials
  • How to stand out

Resources mentioned:

We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.

Psychology Today

Tiffany McClain – Hey Tiffany

Jax Anderson – The Psykotherapist

Previous episodes referenced:

In-Person Networking

Social Media and Video Marketing

Our events this year:

The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand

The Therapy Reimagined Conference in Los Angeles in October 2018!!

Who we are:

Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making “dad jokes” and usually has a half-empty cup of coffee somewhere nearby. Learn more at:

Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt’s youthful energy, so that she can take over the world. Learn more at:

A Quick Note:

Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.

Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:


Voice Over by DW McCann

Music by Crystal Grooms Mangano

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