You Don’t Have to Be A Thought Leader

You Don’t Have to Be A Thought Leader

Curt and Katie chat about the latest pressures on therapists to become “thought leaders.” We look at how thought leadership is defined, what it typically is trying to solve, and other options therapists can take if they aren’t ready to be in the spotlight, start a side hustle, or leave the profession.

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

In this episode we talk about:

  • The definitions of thought leader
  • Why you must earn the title of thought leader
  • Thought leadership as content marketing
  • Repackaging content, predicting the future, or sharing a brand-new perspective
  • The role of luck in thought leadership
  • The importance of doing “you” whether you choose to use thought leadership or not
  • The option to be a therapist in private practice without doing thought leadership as your form of content marketing
  • Assessing values, skills, and energy in your decision whether you focus on thought leadership
  • Challenging the notion that you have to leave the career if you’re burned out
  • The ability to have hobbies and not monetizing everything
  • Other options to address burnout or financial needs or lack of meaning in your work
  • The myth of passive income and thought leadership as a mechanism to a better life
  • The idea of fixing your business as an alternative
  • The focus on the thoughts as the strongest, most aligned type of thought leadership
  • Force of personality and Cult-like leadership
  • Take an uncomfortable look at where you’re at to determine what you can do going forward
  • Identifying a path forward that doesn’t get you stuck (stepping outside of shoulds)
  • How to assess what is missing or what you’d like to get rid of
  • The concept of self-leadership

Our Generous Sponsor:

The CPA for Psychotherapists

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As therapists, you are in the business of changing the clinical outcomes of your communities. Together with you, The CPA for Psychotherapists can help you improve or get greater clarity on your practice’s financial outcome so you can provide optimal care to your clients. Aligning your dreams and goals with strategic tax solutions is their goal. At the CPA for Psychotherapists, they offer year-round tax-saving strategies and preparation services to empower you to make the right tax decisions. This interactive process involves a careful examination of all tax planning strategies and their expert recommendations for tax liability reduction solutions. They have experience working with therapists in private practice, expertise in accounting and tax, and the technology to partner with businesses all over the U.S.

Request your free 20-minute consultation today at to determine how you can maximize your tax savings and get the peace of mind you deserve.

Exclusive offer for our modern therapist listeners: Get 30% off your business and personal tax preparation needs. 

Go to to learn more and get 30% off your tax preparation needs!

Offer has expired, learn more about The CPA for Psychotherapists here:

Resources mentioned:

We’ve pulled together resources mentioned in this episode and put together some handy-dandy links. Please note that some of the links below might be affiliate links, so if you purchase after clicking below, we may get a little bit of cash in our pockets. We thank you in advance!

You Don’t Have to Be A Thought Leader (blog by Katie)

Relevant Episodes:

The Brand Called You

Connect with us!

Our Facebook Group – The Modern Therapists Group

Get Notified About Therapy Reimagined 2021

Our consultation services:

The Fifty-Minute Hour

Who we are:

Curt Widhalm is in private practice in the Los Angeles area. He is the cofounder of the Therapy Reimagined conference, former CFO of the California Association of Marriage and Family Therapists, an Adjunct Professor at Pepperdine University, a former Subject Matter Expert for the California Board of Behavioral Sciences, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making “dad jokes” and usually has a half-empty cup of coffee somewhere nearby. Learn more at:

Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant supporting leaders, visionaries, executives, and helping professionals to create sustainable careers. Katie, with Curt, has developed workshops and a conference, Therapy Reimagined, to support therapists navigating through the modern challenges of this profession. Katie is also Past President of the California Association of Marriage and Family Therapists. In her spare time, Katie is secretly siphoning off Curt’s youthful energy, so that she can take over the world. Learn more at:

A Quick Note:

Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.

Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:

Our Facebook Group – The Modern Therapist’s Group


Voice Over by DW McCann

Music by Crystal Grooms Mangano

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