Social Media and Video Marketing for Therapists

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.

To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Interview with Ernesto Segismundo Jr. M.S. LMFT!

We had a blast talking with Ernesto Segismundo Jr. M.S. LMFT, of Fylmit.com. Ernesto wears many hats in the mental health community: Licensed Marriage and Family Therapist, Adjunct Professor at Hope International University, Adjunct Professor at the Chicago School of Professional Psychology, Owner of FYLMIT.com, and Owner of CAV Family Therapy Inc. In talking with Ernesto, it is so clear that he loves supporting psychotherapists in creating an online presence effectively, as well as legally and ethically. Ernesto is paving the way for clearer guidelines on what we can do to get more visibility online without getting in trouble with our licensing boards (or becoming clinically ineffective)!

In this episode we talk about all things social media and video marketing:

We address the following:

What do therapists need to know about having a social media presence?
How to identify and address some legal and ethical issues related to posting video content online as a therapist.
What is most important to do with your online presence, if you’re really busy?
How vulnerable and scary it can feel (even for Ernesto) to put videos on social media.
The importance of authenticity and genuineness for your personal brand.
How to get visibility on Social Media while being aware of confidentiality and how we talk about the mental health profession.
Creating community and engagement with referral sources and colleagues online.

We also uncover how Fylmit really came to be, what it’s like to travel with Ernesto around the country creating videos, and how Ernesto is able to do it all, without burning out.

Who we are:

Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making “dad jokes” and usually has a half-empty cup of coffee somewhere nearby.

Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt’s youthful energy, so that she can take over the world.