Marketing and Branding Archives - Page 4 of 7

What Drives You?

When we think about creating a mission statement, we might think of buttoned up folks in a board room wordsmithing language that doesn’t really say anything. It’s too corporate. It’s a waste of time… But is it? When a business…

Authentic Side Hustles

#ModernTherapistProblems, Authentic Self, Business, Investment, Marketing and Branding, Modern Therapist Podcast

Authentic Side Hustles An interview with Annie Schuessler about when and how to consider adding a business outside the therapy room. Curt and Katie explore with Annie about how someone can actually succeed in developing a side hustle, looking…

CAMFT Ethics Code Update

#ModernTherapistProblems, Advocacy, Business, Curt and Katie Chat, Law and Ethics, Marketing and Branding, Modern Therapist Podcast, Referrals

CAMFT Ethics Code Update Curt and Katie talk about the updates to the Ethics Code for CAMFT that was approved in December, 2019. We talk about the new guidance on testimonials, marketing to each other’s clients, and duplication of services.…

Are You Too Personal About Your Work?

Burnout, Marketing and Branding, Modern Therapist Blog, Self-Care, Time Management

Originally posted on Evolve to Thrive (https://evolvetothriveconsulting.com/too-personal-about-work/) When you’re passionate about what you do, you can put a lot of yourself into your work. Even more, if you’ve embarked on this work because…

Get Paid to Speak

#ModernTherapistProblems, Business, Marketing and Branding, Modern Therapist Podcast, Money, Referrals

Get Paid to Speak An interview with Dr. Laura Louis, CEO of Couch to Podium, on how to move into public speaking as a therapist. We look at best practices, what therapists get wrong, and how to get started. It’s time to reimagine therapy…

You Don’t Have to be a Thought Leader

Business, Marketing and Branding, Modern Therapist Blog, Time Management

You have undoubtedly heard that you should start a private practice and that you should not take insurance or that you should have a side hustle or that you should definitely not work in community mental health. You may have even inferred these…

Branding for Your Ideal Client

#ModernTherapistProblems, Authentic Self, Business, Marketing and Branding, Modern Therapist Podcast

Branding for Your Ideal Client An interview with Kate Campbell, PhD, LMFT, and Katie Lemieux, LMFT from The Private Practice Startup. Curt and Katie talk with Kate and Katie about the differences between marketing and branding, what therapists…

SEO Guide for Therapists: An Interview with Dr. Rachna Jain

#ModernTherapistProblems, Business, Investment, Marketing and Branding, Modern Therapist Podcast, Money, Networking, Referrals, Social Media, Technology

SEO Guide for Therapists: An Interview with Dr. Rachna Jain An interview with Dr. Rachna Jain, of Profitable Popularity, talks with Curt and Katie about SEO best practices as well as things to consider when deciding what level of SEO to employ.…

In it for the Money?

#ModernTherapistProblems, Business, Curt and Katie Chat, Investment, Marketing and Branding, Modern Therapist Podcast, Money, Social Media

In it for the Money? Curt and Katie talk about money. We look at the financial needs of therapists, the perspective of clients and the public that we charge too much OR that we should not want money; the common martyrdom expectation that…

Who Gets to Have Therapy?

#ModernTherapistProblems, Business, Curt and Katie Chat, Investment, Law and Ethics, Marketing and Branding, Modern Therapist Podcast, Referrals

Who Gets to Have Therapy? Curt and Katie talk about therapists’ responsibility for mental health access and the (sometimes moral) decision about whether one focuses on income or providing treatment to all. We look at a living wage, the…